Gone are the days when women looked to magazines to guide them in their shopping selections. Flipping through pages, hopeful for coupons, desperate for the budget shopping tips found in the "Steals and Splurges" section of a lower-end fashion magazine. Those days are dead. That may be a little dramatic, but I guess I'm trying to say that fashion magazines are losing their value.
Those corporate hours spent racing to make publishing deadlines, budgets made to hire models, choosing photographers, and picking stylist are now being replace by the 13-year-old who only has time to write a quick post on her choice of nail polish from her smart phone as she rushes to class. Oh yes. The competition in the fashion guiding world is becoming fierce.
Instead of sending checks for magazine subscriptions, style hopefuls and gurus now have the option of sending comments to the stylist of their favorite blog subscription. They can get personal with the blog author or vlogger, sharing what they did and did not like about the post, even making their own request of what they would like to see the writer or YouTuber try.
There is something about fashion magazines that establishes a sense of hierarchy. Most times, they are showing ads and styles of clothes that average people would never be able to afford. But bloggers? let's just say that a lot of them know a little something about shopping on a budget. The bloggers reach the "regulars". The people who enjoy the fashion freedom of well known entertainers but don't have the means or money to do so. Now, us "regulars" no longer have to flip through magazines and drool with defeat in our eyes. We can log on to Google Chrome, begin a search, and allow the blogging beauty community of the "regulars" to take us away into a world of affordability and creativity.
These are a few of the many bloggers and vloggers who are now beginning to make their mark in leading the fashion world.
From left to right:
1. Missiffa.com
http://www.missiffa.com/
2. YouTube/ Bethany Mota
https://www.youtube.com/user/Macbarbie07
3. Zoella.co.uk
http://www.zoella.co.uk/
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